There has been significant progress in the use of artificial intelligence (AI) to improve the candidate experience. Both AI and automation are being used to connect candidates with roles they are best suited for, while AI is also helping create content that enhances an employer’s digital brand.
Much of the progress has been driven by the adoption of AI technology by Fortune 500 companies. The recently published State of Candidate Experience: 2023 Benchmarks Report by Phenom discovered such Fortune 500 companies making a variety of AI-inspired improvements including job-matching and the delivery of hyper-personalised experiences for candidates.
The immediate impact of using AI to improve the candidate’s experience is an improvement in candidate attraction, engagement and conversion. However, the report also found that many companies still scored poorly when it came to their use of AI.
Let’s look closer at some of the interesting data discovered by the report, and at how AI can help improve the candidate experience.
AI’s Impact on the Candidate Experience
The report found that there has been a massive increase of 250% in candidates’ browsing history influencing the job recommendations they receive. This is despite the fact that the report also discovered 86% of Fortune 500 companies were not actually presenting job recommendations based on browsing history.
There has also been a 150% increase in the use of AI-powered chatbots, though only 15% of Fortune 500 companies are using them.
The quality of site navigation has been massively increased by AI, with the report stating there has been a 145% improvement. There has also been 50% increase in what the report describes as ‘well-written job descriptions’, with credit for the improvement going to the use of AI.
Interestingly, the report found 80% of Fortune 500 companies did not include ‘compelling content’ on their careers sites.
How to Use AI to Improve Candidate Experiences
The report’s authors used their findings to recommend various actions that companies can take to improve the candidate experience with AI.
One recommendation is to personalise the candidate experience using AI and automation. This is important because many candidates today expect their online job searches to be more personalised and similar to when they purchase consumer goods.
The other main recommendation is to use AI to create content that demonstrates that you have a strong employer brand. This is because most candidates will spend a significant amount of time researching a company before they decide if the job is right for them. So your digital branding needs to meet their expectations or they may not apply for an available role due to a lack of connection with your organisation.
In addition, the authors recommend being quick to adopt innovations like generative AI. This technology enables you to automatically create content and surface relevant information without a big investment of time or money.
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